Finish Line WET Bike Lubricant, 8 oz. Squeeze Bottle

Inish line started with a focus on small batch production, product development, and quality control. Building brand identity and expanding the bicycle care category soon became a priority. In 1990, Finish line recognized the international potential for its bicycle lubricants and began exporting to Germany and England. The company then started attending European and Asian bike shows, and these efforts helped fuel additional global expansion.

In recent years, Finish line has focused on educating cyclists on how to choose and use the Finish line lubricants, cleaners, and cleaning tools that best match their bikes, the conditions they ride in, and their personal commitment to bike maintenance. This has led to Finish line becoming the most used cycling lubrication in the world, made using the highest quality ingredients.

Finish line's products greatly reduce drivetrain and bearing friction, providing a superior riding experience for cyclists. The company's commitment to quality and innovation has allowed it to stay ahead of the curve in the bicycle care industry. By continuously developing new and improved products, Finish line has established itself as a trusted brand among cycling enthusiasts around the world.

The company's attention to detail and focus on customer education have been key factors in its success. Finish line understands that proper bike maintenance is essential for optimizing performance and extending the life of a cyclist's equipment. By offering a comprehensive range of products and providing guidance on their use, the company empowers riders to take control of their bike's maintenance and enjoy a more enjoyable and efficient riding experience.

Finish line's dedication to innovation and quality has not gone unnoticed. The company's products have been widely recognized for their effectiveness and have earned the trust of cyclists across the globe. This recognition has further fueled the company's growth, as more and more riders turn to Finish line for their bicycle care needs.

As the cycling industry continues to evolve, Finish line remains committed to staying at the forefront of innovation. The company's team of experts is constantly researching new materials, formulations, and techniques to ensure that its products remain the best in the market. This commitment to excellence has solidified Finish line's position as the go-to brand for cyclists who demand the highest quality and performance from their equipment.

Overall, Finish line's journey from a small, focused operation to a global leader in the bicycle care industry is a testament to the power of innovation, quality, and customer-centric thinking. As the company continues to grow and expand, it remains dedicated to its core values and to providing cyclists with the tools and knowledge they need to keep their bikes running at their best.

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