Finish Line 1-Step Cleaner and Lubricant for Cyclists

Finish Line, a company that started with a focus on small-batch production, product development, and quality control, has since evolved its priorities. In the 1990s, the company recognized the international potential for its bicycle lubricants and began exporting to Germany and England. This expansion was further fueled by the company's attendance at European and Asian bike shows.

In recent years, Finish Line has shifted its focus to educating cyclists on how to choose and use the right Finish Line lubricants, cleaners, and cleaning tools for their bikes, the conditions they ride in, and their personal commitment to bike maintenance. This emphasis on empowering cyclists has become a key part of the company's strategy.

One of Finish Line's popular products is the 4-ounce squeeze bottle of 1-Step wet-style cleaner and lubricant. This versatile product is designed to be fast and easy to use, penetrating and flushing out old lube and contaminants, while also providing lubrication with each new application.

The 1-Step cleaner and lubricant is particularly well-suited for cyclists who ride in dry or dirty conditions, or for those who put their bikes into storage occasionally. The product's engineered formula offers maximum rust protection, making it a convenient choice for commuters and recreational cyclists who seek a quick "clean and lube" solution.

Building brand identity and expanding the Bicycle Care category have also become priorities for Finish Line over the years. The company has worked to establish a strong presence in the market, recognizing the importance of creating a distinctive brand that resonates with cyclists.

Overall, Finish Line's journey has been marked by a commitment to innovation, quality, and customer education. From its early days focused on small-batch production to its current global reach and emphasis on empowering cyclists, the company has demonstrated its ability to adapt and grow in response to the changing needs of the industry.

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